FOUNDER OF
DRESS DELIGHT BIKINI
Joevy Kooi
DRESSDELIGHT BIKINI
成立于 2012 年
该品牌主要是为“亚洲女性”
创立为女生塑造当代形象
传递女性自信并勇敢地展现自我
Joevy 十分热爱她的工作
因此事业越做越响亮
她可以兼顾事业和家庭得到平衡
并希望自己能够成为一名成功的
女企业家。
如何开始创业？
HOW TO START A BUSINESS?
至 2012 年开始，简单从夜市摆摊
当时单纯只想赚取多一份额外收入
一切从 0 开始，用心经营。
我对这行渐渐投入了 100% 热忱。
就在 2018 年，
开设了我的第一家 “泳衣实体店”。
Since 2012, starting from the night market
Everything starts from 0 and operates with heart.
I gradually became 100% enthusiastic about this industry.
Just in 2018,
Opened my first "swimwear store".
创业过程有遇上那些困难让你印象深刻 ？
DID THE DIFFICULTIES ENCOUNTERED IN THE ENTREPRENEURIAL PROCESS IMPRESS YOU?
从夜市摆摊开始就被人瞧不起。确实一路走来并非一帆风顺。因为经验不足在刚开始寻找货源的过程被一些厂商欺骗，让我一次又一次损失。再来更遭受到一些同行利用低价格来攻击我等等。。。
From the beginning of the night market were looked down upon. Indeed, the journey has not been smooth sailing. Because of lack of experience, I was deceived by some manufacturers in the process of finding the source of goods at the beginning, which made me lose again and again. I also suffered from some same industry using low prices to attack me and so on. . .
如何面对/克服这些问题 ？
HOW TO FACE/OVERCOME THESE PROBLEMS?
一路上虽然有很多跌撞但每一次的挫折都是让我自己成长的一个机会，
也是经验的累积。
不管面对到什么难处，我都会相信自己的选择，想着自己之前所设定好的目标，
就会把当下的难处范围缩小，我没有接触过任何商业管理的相关课程，都是靠自己一边探索一边自学，遇上问题我都会自我消化，检讨，远大的目标就是我的希望和动力，再让自己做得更好。
Although there are many stumbles along the way, every setback is an opportunity for me to grow.
It is also the accumulation of experience.
No matter what difficulties I face, I will believe in my choice and think about the goals I set before.
It will narrow the scope of the current difficulties. I have not been exposed to any business management related courses. I only rely on myself to explore and learn by myself. When I encounter problems, I will digest and review myself. The lofty goal is my hope and motivation. Make yourself better.
品牌理念 ？
BRAND CONCEPT
【 以客为尊 - 以质取胜 】
一直都是我坚持的守则。。
对于时尚简约的理念再以丰富的产品线覆盖不同的年龄层，也是我的宗旨
尽我所能尽量满足所有不同客户的路线。
我调研市场，深度挖掘对客户的需求。
紧跟随时代脚步，结合多种流行元素
[ Customer First-Win by Quality ]
It has always been the code I adhere to. .
For the concept of fashion and simplicity, covering different age groups with a rich product line is also my purpose.
Try my best to satisfy all the different customer routes.
I research the market and dig deeper into the needs of customers.
Follow the footsteps of the times and combine a variety of popular elements
品牌使命 ？
BRAND MISSION?
我卖的不只是 “产品” 那么的简单
我所做的是其他泳装行业里没有的
一种【使命】
泳装不会是你日常生活中的 “必需品”
但绝对是现代每一位女性的 “必备品”
随着时代的进步，泳装在设计方面大有改革，我想打破人们对泳装以往的那种刻板印象，
去传达出一些新的资讯，一个创新的理念，
【穿泳衣不一定要去游泳或者海边】
懂得搭配泳装也可以在不同的场合穿出一种 【时尚态度】
What I sell is not just as simple as "products"
Swimwear not be a "necessity" in your daily life
But it is definitely a must-have for every modern woman
With the progress of the times, swimwear has undergone major reforms in design. I want to break people’s stereotypes about swimwear.
To convey some new information, an innovative idea,
[Wearing swimwear does not necessarily mean going to the beach or swimming pool]
Know how to wear a swimsuit with a [fashion attitude] on different occasions
DRESSDELIGHT BIKINI
成功原因是什么？
WHAT IS THE REASON FOR DRESSDELIGHT BIKINI'S SUCCESS?
十分庆幸自己当初的坚持。
身边很多人都认为这么冷门的行业根本就是没有发展空间。但我相信自己的选择。
我选择一定要和源头厂家合作，我选择了和设计师配合，因为我相信拥有这些幕后的团队，能够让我对于挑款方面还有面料有选择的权利。即使外面有重复一样的仿品，我也不担心，因为对于我自己的裁剪和品质方面我绝对有信心。
I am very grateful for my persistence.
Many people around me think that such an unpopular industry simply has no room for development. But I believe in my choice.
I choose to cooperate with the source manufacturer, and I choose to cooperate with the designer, because I believe that having these behind-the-scenes team allows me to have the right to choose fabrics. Even if there are same design with me outside, I am not worried because I am absolutely confident in my own tailoring and quality.
这份事业为你带来最大的成就感 ？
THIS CAREER BRINGS YOU THE GREATEST SENSE OF ACCOMPLISHMENT?
我创业的初心非常简单 ~~
我认为“购物”本来就是一件非常愉快的事。。
每次看见客户挑选到自己喜欢的，能够勇敢的展现出自己最自信的一面。这就是给我最大的成就感。毕竟亚洲女性相对欧美国都是比较含蓄保守，要客户可以穿出自在，那肯定就是在我挑选的款式方面能够帮助客户解决了问题。
My original intention of starting a business is very simple ~~
I think "shopping" is a very pleasant thing. .
Every time I see a customer choose what he likes, he can bravely show his most confident side. This is what gives me the greatest sense of accomplishment. After all, Asian women are more reserved and conservative than those in Europe and the United States. If the customer is confident and brave to wear swimsuits, then it proves that the swimsuit style I choose is not wrong.